Baruch Labunski | Rank Secure

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Author: Baruch Labunski

Your website is the point of reference for your customers. You need to provide awesome user experience to your website visitors. And to achieve this you need to put your customers’ needs first. How? By understanding why they are visiting your website and providing the right answers that meet their needs. Digital marketing has developed over the years and the power of a website with it. However, you need to stay up-to-date with changing marketing trends, to make your...

If you're trying to upgrade your company and how you engage with the public, marketing is everything. Online marketing is the most important frontier right now when it comes to bringing in new traffic and sales. But what makes online marketing so essential?                         Keep reading so that you can learn more about the advantages of online marketing. Understand the Advantages of Online Marketing In order to get what you need out of your online marketing endeavors, you should first understand...

Are you a dentist or dental marketing professional seeking ways to grow your practice by attracting patients from Google? Then read on.  For any business to experience appreciable growth, good marketing is essential and the dental practice is no exception to this rule. The essence of good marketing is to attract new patients. Yes! Any business in existence needs them – “new clients.”  They’re the necessity of your dental practice, and to grow your business, you need a steady...

In this article, I’ll show you exactly how to bring people back to your website. If you’ve worked hard to attract prospects, customers, and even email subscribers, don’t just abandon them and go hunting for new site visitors, it’s time to engage with them. Customer retention is the ultimate key to a memorable brand, customer loyalty, and consistent cash flow. Always appreciate your existing customers and site visitors. As your business ages, you’ll realize the bringing people (i.e., customers...

Without the target audience accessing your landing page, it will not serve its purpose. That’s why you need to develop the best SEO landing pages so that you can attract more organic leads and increase conversions. It doesn’t matter how experienced and sought-after your copywriter is, if the right people aren’t coming to your page, what difference does it make? Trust me, it’s a waste of money and time. And you need to avoid it at all...

When voice search and talk-to-text technology was first introduced, the quality was terrible.  While we may have screenshots of funny autocorrect fails to show for it, along with search results that had nothing in common with what we were actually looking for, fortunately the AI that powers voice tech now has improved dramatically.  And what does that mean for companies that rely on B2B sales?  You can’t ignore voice tech if you want to grow your...

When Google released the E-A-T update in 2018, it affected many websites’ organic traffic in the medical and financial niche. Perhaps, this is one of the reasons it's called the “medic” update. But what does E-A-T mean? It means: Expertise Authoritativeness Trustworthiness According to the Google search quality evaluator guidelines, E-A-T is one of the most important factors for page quality ratings. But mentioning those 3 words alone is vague without further explanations. What expertise are we...

Whatever you achieved with your content in 2018, you want to do more in 2019. But that's easier said than done. If you're serious about getting targeted visitors to your website, you know the importance of SEO. Likewise, you also know the impact of content on SEO. In fact, Google analyst, Andrey Lipattsev, listed content as one of the 3 most important ranking signals. Now the question is: how do you rank your website content for that valuable keyword? The truth is...

For most people, search engine optimization (SEO) is all about the written content. But in reality, there’s more to SEO than the written content alone. For most web pages, images represent the majority of the sizeof the page. HTTP Archive estimates that images make up 54% of an average web page. Images and videos have become more popular over the years and are now integral parts of SEO. Just as the saying goes: “an image can say...

In the past, winning customers was about how loud you can make your message so that prospects can see you. But there are many flaws in this strategy. Inbound marketing offers a different and more effective strategy to attract the right customers to your business and retain them. What is Inbound Marketing? Inbound marketing includes the use of blogs, social media, email, content marketing, and marketing automation to attract the ideal customers to your business. Inbound marketing...