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Author: Baruch Labunski

In this article, I’ll show you exactly how to bring people back to your website. If you’ve worked hard to attract prospects, customers, and even email subscribers, don’t just abandon them and go hunting for new site visitors, it’s time to engage with them. Customer retention is the ultimate key to a memorable brand, customer loyalty, and consistent cash flow. Always appreciate your existing customers and site visitors. As your business ages, you’ll realize the bringing people (i.e., customers...

Without the target audience accessing your landing page, it will not serve its purpose. That’s why you need to develop the best SEO landing pages so that you can attract more organic leads and increase conversions. It doesn’t matter how experienced and sought-after your copywriter is, if the right people aren’t coming to your page, what difference does it make? Trust me, it’s a waste of money and time. And you need to avoid it at all...

When voice search and talk-to-text technology was first introduced, the quality was terrible.  While we may have screenshots of funny autocorrect fails to show for it, along with search results that had nothing in common with what we were actually looking for, fortunately the AI that powers voice tech now has improved dramatically.  And what does that mean for companies that rely on B2B sales?  You can’t ignore voice tech if you want to grow your...

When Google released the E-A-T update in 2018, it affected many websites’ organic traffic in the medical and financial niche. Perhaps, this is one of the reasons it's called the “medic” update. But what does E-A-T mean? It means: Expertise Authoritativeness Trustworthiness According to the Google search quality evaluator guidelines, E-A-T is one of the most important factors for page quality ratings. But mentioning those 3 words alone is vague without further explanations. What expertise are we...

Whatever you achieved with your content in 2018, you want to do more in 2019. But that's easier said than done. If you're serious about getting targeted visitors to your website, you know the importance of SEO. Likewise, you also know the impact of content on SEO. In fact, Google analyst, Andrey Lipattsev, listed content as one of the 3 most important ranking signals. Now the question is: how do you rank your website content for that valuable keyword? The truth is...

For most people, search engine optimization (SEO) is all about the written content. But in reality, there’s more to SEO than the written content alone. For most web pages, images represent the majority of the sizeof the page. HTTP Archive estimates that images make up 54% of an average web page. Images and videos have become more popular over the years and are now integral parts of SEO. Just as the saying goes: “an image can say...

In the past, winning customers was about how loud you can make your message so that prospects can see you. But there are many flaws in this strategy. Inbound marketing offers a different and more effective strategy to attract the right customers to your business and retain them. What is Inbound Marketing? Inbound marketing includes the use of blogs, social media, email, content marketing, and marketing automation to attract the ideal customers to your business. Inbound marketing...

No matter how much traffic you presently generate from search engines, you want more. And it’s possible because no website has perfect SEO. Which means there is always room for improvements. Why is SEO an important strategy for any business website? Google found that 71% of B2B researchers start their research with a generic search and researchers conduct an average of 12 searches before engaging with a brand’s website. Having said that, there are opportunities you can leverage...

Do you still engage in manual tasks like entering leads information, adding progress to their details, sending emails, and so on? Yes, you can get some results when you choose to use a manual approach to run your business. However, that time is long gone. You need a better strategy -- marketing automation! When marketing automation software became the norm, it brought about a revolution in the digital marketing environment. And it got better as the days go by....

Effective communication is critical in marketing. In the words of Dan Pallotta of the Harvard Business Review: “If you’re starting a new enterprise with limited power for getting the word out and you blow the communication, it’s all over.” Wouldn’t business be easier if your product generates a lot of attention and sales? What would happen if you have a large number of customers waiting before you even create or your product? Trust me, your business would be great. That’s...

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