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Author: Baruch Labunski

When Google released the E-A-T update in 2018, it affected many websites’ organic traffic in the medical and financial niche.Perhaps, this is one of the reasons it's called the “medic” update.But what does E-A-T mean? It means:Expertise Authoritativeness TrustworthinessAccording to the Google search quality evaluator guidelines, E-A-T is one of the most important factors for page quality ratings.But mentioning those 3 words alone is vague without further explanations. What expertise are we...

Whatever you achieved with your content in 2018, you want to do more in 2019.But that's easier said than done. If you're serious about getting targeted visitors to your website, you know the importance of SEO.Likewise, you also know the impact of content on SEO. In fact, Google analyst, Andrey Lipattsev, listed content as one of the 3 most important ranking signals.Now the question is: how do you rank your website content for that valuable keyword? The truth is...

For most people, search engine optimization (SEO) is all about the written content. But in reality, there’s more to SEO than the written content alone.For most web pages, images represent the majority of the sizeof the page. HTTP Archive estimates that images make up 54% of an average web page.Images and videos have become more popular over the years and are now integral parts of SEO. Just as the saying goes: “an image can say...

In the past, winning customers was about how loud you can make your message so that prospects can see you. But there are many flaws in this strategy.Inbound marketing offers a different and more effective strategy to attract the right customers to your business and retain them.What is Inbound Marketing?Inbound marketing includes the use of blogs, social media, email, content marketing, and marketing automation to attract the ideal customers to your business.Inbound marketing...

No matter how much traffic you presently generate from search engines, you want more. And it’s possible because no website has perfect SEO.Which means there is always room for improvements. Why is SEO an important strategy for any business website?Google found that 71% of B2B researchers start their research with a generic search and researchers conduct an average of 12 searches before engaging with a brand’s website.Having said that, there are opportunities you can leverage...

Do you still engage in manual tasks like entering leads information, adding progress to their details, sending emails, and so on?Yes, you can get some results when you choose to use a manual approach to run your business. However, that time is long gone.You need a better strategy -- marketing automation!When marketing automation software became the norm, it brought about a revolution in the digital marketing environment. And it got better as the days go by....

Effective communication is critical in marketing. In the words of Dan Pallotta of the Harvard Business Review:“If you’re starting a new enterprise with limited power for getting the word out and you blow the communication, it’s all over.”Wouldn’t business be easier if your product generates a lot of attention and sales? What would happen if you have a large number of customers waiting before you even create or your product?Trust me, your business would be great.That’s...

What is the essence of a website without visitors? It is bound to fail in achieving its targets. It might as well not exist!On every website owner’s mind are, or should be, thoughts of how to generate traffic to their website. One of the best ways of getting visitors to your website is through search engines.And to get significant traffic through search, you need to be on the first page. Chitika found that 92% of all...

Are you taking advantage of local searches to promote your local business to local consumers?There’s a trend in local interests in Google search engine right now, which as we’ve seen over the years is only going to get more popular.Businesses that have physical addresses can get their website ranked in Google Map Packs as long as they follow the right approach as stipulated by Google.Apart from online reviews (which I’ll discuss at length below), if your...

Voice search is booming. And you can begin to incorporate it into your PPC campaigns to maximize your ad spend.About 20% of searches on Android devices are voice searches and 1 out of 10 searches on the Internet is voice search. If you’re a Google AdWords advertiser, by default, it's possible today that your Google ads are already showing up in search results for voice-related searches.This is possible even when you have not optimized your ads...

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