Baruch Labunski | Rank Secure - Part 2

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Author: Baruch Labunski

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Inbound Marketing

In the past, winning customers was about how loud you can make your message so that prospects can see you. But there are many flaws in this strategy. Inbound marketing offers a different and more effective strategy to attract the right customers to your business and retain them. What is Inbound Marketing? Inbound marketing includes the use of blogs, social media, email, content marketing, and marketing automation to attract the ideal customers to your business. Inbound marketing...

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SEO

No matter how much traffic you presently generate from search engines, you want more. And it’s possible because no website has perfect SEO. Which means there is always room for improvements. Why is SEO an important strategy for any business website? Google found that 71% of B2B researchers start their research with a generic search and researchers conduct an average of 12 searches before engaging with a brand’s website. Having said that, there are opportunities you can leverage...

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Marketing Automation

Do you still engage in manual tasks like entering leads information, adding progress to their details, sending emails, and so on? Yes, you can get some results when you choose to use a manual approach to run your business. However, that time is long gone. You need a better strategy -- marketing automation! When marketing automation software became the norm, it brought about a revolution in the digital marketing environment. And it got better as the days go by....

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Marketing Communication

Effective communication is critical in marketing. In the words of Dan Pallotta of the Harvard Business Review: “If you’re starting a new enterprise with limited power for getting the word out and you blow the communication, it’s all over.” Wouldn’t business be easier if your product generates a lot of attention and sales? What would happen if you have a large number of customers waiting before you even create or your product? Trust me, your business would be great. That’s...

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SEO

What is the essence of a website without visitors? It is bound to fail in achieving its targets. It might as well not exist! On every website owner’s mind are, or should be, thoughts of how to generate traffic to their website. One of the best ways of getting visitors to your website is through search engines. And to get significant traffic through search, you need to be on the first page. Chitika found that 92% of all...

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Google Local

Are you taking advantage of local searches to promote your local business to local consumers? There’s a trend in local interests in Google search engine right now, which as we’ve seen over the years is only going to get more popular. Businesses that have physical addresses can get their website ranked in Google Map Packs as long as they follow the right approach as stipulated by Google. Apart from online reviews (which I’ll discuss at length below), if your...

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PPC

Voice search is booming. And you can begin to incorporate it into your PPC campaigns to maximize your ad spend. About 20% of searches on Android devices are voice searches and 1 out of 10 searches on the Internet is voice search. If you’re a Google AdWords advertiser, by default, it's possible today that your Google ads are already showing up in search results for voice-related searches. This is possible even when you have not optimized your ads...

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Keywords

People want information. And many times, they don't know where to get it. So they use a search engine to find the best source of information they want. Google, the world’s largest search engine, runs about 3.5 billion searches daily. This is a big source of traffic that your website can't afford to miss out. If you miss out on search engine traffic, you might fail to achieve your traffic or lead generation goals. But how...

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Branding

It’s been a few days since we watched the Philadelphia Eagles reign supreme in Super Bowl LII, and Patriots’ fans have wiped away their tears. We’ve also had time to digest all of those world-famous Super Bowl commercials, and it’s now become clear what companies made the most of those multi-million-dollar budgets. After all, it’s not enough to produce the most expensive Super Bowl commercial. Plenty spend their 30-90 seconds delivering a memorable message or dazzling audiences,...

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Uncategorized

You'll never have a second chance to make that first impression – which is why your website's design is undoubtedly one of the most critical things you should pay attention to. Within 3 seconds, website visitors will decide whether to engage with your website or leave. Even though your website is probably chocked full of quality information that the visitor would be interested in, the general flow and look of your site can be the deal maker...

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