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Author: Baruch Labunski

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Google Local

Are you taking advantage of local searches to promote your local business to local consumers?There’s a trend in local interests in Google search engine right now, which as we’ve seen over the years is only going to get more popular.Businesses that have physical addresses can get their website ranked in Google Map Packs as long as they follow the right approach as stipulated by Google.Apart from online reviews (which I’ll discuss at length below), if your...

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PPC

Voice search is booming. And you can begin to incorporate it into your PPC campaigns to maximize your ad spend.About 20% of searches on Android devices are voice searches and 1 out of 10 searches on the Internet is voice search. If you’re a Google AdWords advertiser, by default, it's possible today that your Google ads are already showing up in search results for voice-related searches.This is possible even when you have not optimized your ads...

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Keywords

People want information. And many times, they don't know where to get it. So they use a search engine to find the best source of information they want. Google, the world’s largest search engine, runs about 3.5 billion searches daily.This is a big source of traffic that your website can't afford to miss out. If you miss out on search engine traffic, you might fail to achieve your traffic or lead generation goals.But how...

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Branding

It’s been a few days since we watched the Philadelphia Eagles reign supreme in Super Bowl LII, and Patriots’ fans have wiped away their tears. We’ve also had time to digest all of those world-famous Super Bowl commercials, and it’s now become clear what companies made the most of those multi-million-dollar budgets.After all, it’s not enough to produce the most expensive Super Bowl commercial. Plenty spend their 30-90 seconds delivering a memorable message or dazzling audiences,...

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Uncategorized

You'll never have a second chance to make that first impression – which is why your website's design is undoubtedly one of the most critical things you should pay attention to.Within 3 seconds, website visitors will decide whether to engage with your website or leave. Even though your website is probably chocked full of quality information that the visitor would be interested in, the general flow and look of your site can be the deal maker...

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Uncategorized

If you haven’t yet optimized your website for voice search, there’s no time like the present. Before there were smartphones, virtually nobody spoke their search queries. Very few users wanted to talk at their computer screens or into an external microphone.Then with the release of early smartphones, voice search slowly started to enter the market, and in 2010 Google introduced its Voice Search. By 2013 the number of voice searches started catapulting toward today’s massive acceptance....

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Sales

Keeping your current customers engaged and happy is important if you want your business to thrive. If you can acquire one new customer while reading this post, I'm sure you'd be delighted.The truth is, there's a certain allure that comes with onboarding new customers.However, being able to convert and retain them will increase your ROI — 70% of companies say it’s cheaper to retain a customer than to acquire one.Funny enough, your competitors are out...

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Blog, Technology news

Online marketers hoping to optimize their pages for a better search ranking can learn a lot by studying what works. And what better way to examine what people are searching for than by turning to Google’s annual top searches report? Most Popular Searches The search giant released its most popular search terms of 2017 on Dec. 13, and the list contains plenty of expected results and a few surprises. As usual, current events formed many of the top...

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Blog, Technology news

 It’s a few years into the Google Featured Snippets game now. Many of us are aware that the box window answer card appearing above query rank #1 is the golden egg most online businesses are striving to achieve. While many SEO gurus are already in hot pursuit of better ranking SERPs and the sometimes-elusive Schema markup, some are still twisting in Google’s gale force winds of innovation. That elusive featured spot we hereby dub Google’s “Ground...

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Blog

You’ve heard it before “Content is King” and each year it continues to make the list as an important factor in your marketing and branding strategy. In fact, Content Marketing is so powerful it can influence all of your other marketing channels, creating opportunities for driving traffic from social media, email, and search. It allows for better partnerships with bloggers and influencers and traditional PR mechanisms, social sharing, “soft selling,” the list of benefits goes on....

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