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Author: Baruch Labunski

Security and protecting assets is a top priority for most people today, from massive corporations to the mom & pop shop down the street. Where once we felt secure by locking the front door, in today’s online-based economy it’s not as simple. Online security has never been easy to maintain or control. People without technical backgrounds or computer skills may never know when they are visiting encrypted websites or when their credit card information can be...

AMP, Accelerated Mobile Pages, accomplishes just what you would imagine upon hearing the acronym spelled out. It is used to increase the speed at which mobile browser pages load. AMP is Google’s response to the pre-rendered, quickly loading Facebook articles that can be accessed immediately by all users. It is also an attempt to combat Adblockers. As most of the Western world knows mobile loading times when searching online are not ideal. The process is cluttered,...

Content writer and creators were struck with bad news on June 29, 2016 as Google officially announces they will be dropping authorship from all search results. Authorship dropped from 22% to 0% on the 29th, raising many questions and concerns for authors trying to raise their “click-throughs” and visibility that has now been reduced to their name, or nothing at all. In 2011, Google encouraged authors to incorporate their photo and their Google circle account in order...

It’s not uncommon for Google to change the logo that appears on their search page to coincide with holidays and current events. From holidays to sporting events to the commemoration of historical people and accomplishments, it’s not uncommon to see a new version of the Google logo that reflects what is happening in the world – these are known as Google doodles. Far more uncommon, however, are changes to the actual search results page. Google rarely alters...

Google has recently announced TensorFlow, which is an open source software library for machine learning, will be available under the Apache 2.0 license. TensorFlow, according to tensorflow.org, is: “an open source software library for numerical computation using data flow graphs. Nodes in the graph represent mathematical operations, while the graph edges represent the multidimensional data arrays (tensors) communicated between them. The flexible architecture allows you to deploy computation to one or more CPUs or GPUs in a...

On October 26, news broke that Google has been using a new form of artificial intelligence to sort through search results. Artificial intelligence is when a computer can learn in a similar fashion to a human. Artificial intelligence can be taught, and based on the knowledge it already has, it can make connections and teach itself new information, and how to do things. Google’s new AI is called RankBrain, and it’s currently working on fifteen percent Google’s daily...

On Monday, August 10th Google came out with some shocking news. According to their recent announcement the multi-billion dollar tech company will be changing their brand name from Google, to Alphabet. Now this does not mean that the phrase “Google it.” is going to go the way of the dinosaur, the search engine Google will still retain its current name. Instead, this means that the parent brand, formerly known as Google, will now be known as Alphabet....

With the advancement of the internet, more and more businesses are generating revenue through online shopping, and a key component to online shopping is website traffic. Website traffic is the number of visitors a website receives over a certain period of time. There are two categories for website traffic: the first type is called organic and it is the number of people who visit the website without the aid from a paid advertisement, the second type...

We are currently living in the age of information; with the advent of the internet, we can access information within seconds from several different devices: cell phones, computers, tablets, etc. The internet allows us to simply type a query into a search engine and search the countless pages that come up for the information we need. But how does the search engine decide which information to provide us? The results for any given search are dependent on...

Wesbites that are mobile friendly will get more love from Google's changing algorithm starting April the 21st. Google announced last month that it will be making significant changes to its algorithm to help users find more mobile-friendly search results. This SEO-pocalypse will be a part of a growing trend for Google to screen the websites that are user-friendly for mobile devices. Small to medium size business need most beware as the changes will affect the way that...

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