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Author: Baruch Labunski

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Checkout page abandonment has always been a cause of concern for many e-commerce websites. Often times, this happens because the website owners are more focused on their own business objectives rather than the requirements of the customer. A checkout page has several elements that can be optimized based on the needs of the potential customers. This simple practice can do wonders to your conversion rate. If you have ever purchased anything online, you would agree that all...

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As all of you know, the year 2013 has been a hectic year for all of us associated with SEO. Throughout this year, we have observed that the guidelines and algorithms relating to page ranking have changed frequently, making our job extremely challenging. Both these factors are extremely dynamic, and they have gradually changed the way different websites are ranking. Google has made it clear that their onus is now on improving user experience by...

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Emergence of SEO is probably the biggest change in the business world since the last decade or so. Gone are the days when companies used to rely on newspapers, radio, television and other traditional tools of business promotion. With the ever increasing popularity of the internet, a bulk of business transactions now take place online. This has made it a basic requirement for any business to build a robust online presence. This is exactly where Search...

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All my friends going through this post already know how the business environment has changed over the years. Thousands of online business owners are relentlessly in the lookout to master the best kept secrets of surviving in this extremely challenging scenario. Rising expenses and fierce competition lead to the closure of many businesses every day. Those managing to survive in this online marketplace are well aware of the fact that they need to do things differently...

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Remarketing Lists for Search Ads or RLSAs were launched by Google in last June. Since then, then most of the SEO professionals across the world have been looking to find out how to make the most efficient use of this new feature. We, at Rank Secure have been able to come up with some interesting findings after a few months of thorough study and experiment. In this post, we are sharing some of our initial findings...

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  Google Glass is one of the latest ventures by Google which has created a buzz around the world since the initial prototype of was released in August, 2011. Technically speaking, Google Glass can be defined as a computer that is wearable and is equipped with an OHMD or Optical Head Mounted Display. Just like Smartphones, these devices can display information in hands free format. Google Glass can capture images and 720p HD videos. Users can control...

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Google has once again taken the SEO community around the world by storm with the introduction of Hummingbird, their biggest update in last three years. Interestingly, according to Google, this update was started by Google almost a month ago. However, its official announcement was made as late as the last week. Google also informs that this new update will improve core search in terms of answering queries that are more complex, longer, and spoken. This is...

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In a recently published video by Google, Matt Cutts has informed that the websites with broken or invalid HTML are not penalized by Google. Matt Cutts, the search spam head from Google has been the cynosure in the world of Search Engine Optimization since quite sometime, because of frequently published videos from Google. In this short video Cutts said “so Google does not penalize you if you have invalid HTML, because there would be a huge number...

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  If the latest buzz in the online community is to be believed, Google is presently working on a new system called AdID. This new advertising system will be used by the advertisers as an alternative for the presently used cookies. As most of the readers may already know, cookies are instrumental in showing only personalized and relevant advertisements to web crawlers by monitoring the sites they visit and what they like. According to reports published last week,...

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Clicking on +1 buttons does not at have  any benefits in terms of rankings. This study was conducted  recently carried out by Eric Enge, and the findings were published in detail.  Since the release of this report, this has been the talking point of the entire internet based business community. It may be recalled that Google’s Matt Cutts previously expressed a similar opinion with regards to the usefulness of Google+1. In brief, Eric’s study indicates that...

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