As search engine professionals, most of us are always trying to anticipate the next algorithm change by Google. The last few years have been extremely hectic from the search engine point of view and this period has seen a series of vital changes being implemented by Google. These changes have resulted in a gradual shift in the way online search is carried out and its results are delivered. There was a time when page rank had no...
According to several reports published towards the end of the last week, the internet portal Yahoo is about to enter a partnership deal with popular online review website Yelp. This announcement was made last Friday by the Chief Executive of Yahoo Ms. Marissa Mayer during an employee meeting. As a result of this high profile partnership, Yelp’s local business reviews and listings will be incorporated on Yahoo’s search engine results. According to reliable sources, this new...
A number of Facebook page administrators have recently witnessed a significant fall in their organic as well as total reach. Maximization of organic reach is critical for page admins looking to keep their advertisement budget as low as they can. In this short discussion, we will explore ways to make the Facebook algorithm change work in favor of your page. Before that, however, it is important for us to find out what this algorithm change is...
The past few years have been nothing less than a roller coaster ride for us, the SEO professionals all over the world. Out of many things that we have learnt from different changes made by Google, one of the most important one is that concepts are now more important and efficient comparing to individual keywords as far as search marketing is concerned. However, I personally feel that it is not yet time to assume that keywords...
In 2014, don’t be surprised if you got email from your friends and social contacts for financial help. There are fair chances your email is hijacked by Spam Jackers. Spam Jackers is a term used for hackers who get into your social contact’s email to send you send spam email to transfer money for urgent help. Spam Jackers devised a more authenticated method in 2014 to first identify the current location of your social contacts on...
Freebase is a huge database consisting of cross-linked information that are collaboratively edited. Technically speaking, it can be defined as a large knowledge base that is collaborative in nature and includes metadata composed mostly by the members of the community. This online database of structured information is harvested from different sources including contributions from individual ‘wiki’ contributors. Metaweb, a well known American software company, developed Freebase in the year 2007. In the year 2010, Google acquired...
All of you reading this post would agree that 2013 has been a huge year for SEO and its future. Google made its intention clear to create a better online experience for the web crawlers through a series of algorithm updates such as social integrations, SERP enhancements, Hummingbird, and many more. As a result of these innovations, SEO professionals around the world are now required to work more attentively towards providing valuable content. The year has...
Checkout page abandonment has always been a cause of concern for many e-commerce websites. Often times, this happens because the website owners are more focused on their own business objectives rather than the requirements of the customer. A checkout page has several elements that can be optimized based on the needs of the potential customers. This simple practice can do wonders to your conversion rate. If you have ever purchased anything online, you would agree that all...
As all of you know, the year 2013 has been a hectic year for all of us associated with SEO. Throughout this year, we have observed that the guidelines and algorithms relating to page ranking have changed frequently, making our job extremely challenging. Both these factors are extremely dynamic, and they have gradually changed the way different websites are ranking. Google has made it clear that their onus is now on improving user experience by...
Emergence of SEO is probably the biggest change in the business world since the last decade or so. Gone are the days when companies used to rely on newspapers, radio, television and other traditional tools of business promotion. With the ever increasing popularity of the internet, a bulk of business transactions now take place online. This has made it a basic requirement for any business to build a robust online presence. This is exactly where Search...
