Businesses all over the world now understand the benefit of well crafted videos as a marketing tool. However, many of them are clueless about what a good video is for their business? The foremost point to understand here is that the type of video that generates optimum result is not the same for all types of businesses. In this discussion, I will try and help you figure what kind of videos you exactly need for your...
Many of you reading this post may remember “Dark Google” was born almost two years ago when Google started its new policy to withhold information that were previously available for free to publishers. This referral data was highly useful because it allowed publishers to find out the exact terms used by people while searching on Google. Prior to October 2011, Google used a standard mechanism to provide this data. Breaking of this useful system by Google came...
According to a recent announcement by LinkedIn, over 8,000 LinkedIn groups are created every week and above 200 conversations take place across these groups per minute. Several SEO related surveys have indicated that LinkedIn is the most useful of all social media platforms, as far as delivery of content is concerned. However, it has been observed that LinkedIn has always played second fiddle to other social media websites in terms of B2B SEO. The probable reasons...
Google’s upcoming Android operating system will be named after the renowned chocolate bar Kit Kat. Many of the readers may know that Google has been naming their new Android operating systems after different deserts since quite some time. However, this is the first time when a chocolate brand has been chosen for the same. The Android 4.4 version will be branded as Kit Kat, and is expected to hit the market in the month of October....
In a recently released webmaster help video, Google’s search spam head Matt Cutts explained Google’s stand on the importance of page speed for mobile ranking. As per this article,page speed is not more important for mobile search rankings compared to desktop. As always, the release of this video has sparked yet another worldwide debate on the probable outcome of this new announcement. In this video, Matt Cutts explains that page speed will be used as a ranking parameter,...
Google has recently introduced the manual action viewer feature to the Google Webmaster Tools. This is certainly an excellent tool that will enable webmasters to find out whether there are any manual actions applied to the site. With the introduction of the manual action viewer, Google has also documented eleven manual actions that a website may be subjected to, for search result spamming. Google has also come up with eleven videos explaining their eleven spam action documents...
As modern day web crawlers, all of us are aware of the importance of Google in our life. All internet users are heavily dependent on Google as the largest online search engine. However, many of us are not aware of the fact that Google is not all about online search. Google also offers several fun tricks for us. In this post, we will discuss some of the most interesting tricks available with Google. How many of you...
The world of internet based marketing has just received yet another shock, courtesy of Google. According to the latest update in Google’s link scheme, all links created from press releases should be nofollwed because these links would henceforth be considered as unnatural. As in most cases, these updates are never easy to understand. However, it certainly gives an initial impression that it is time to rethink about the off page optimization strategy of using online press releases....
As a professed newshound, reporter and anchor for more than 35 years , it is with curious anticipation that I am observing what I see as a seismic shift in our industry ! Some things are changing at lightning speed...
The basic requirements to run a successful business has changed over the years. With the increasing use of the internet in a common man’s life, it was no longer possible for a business to attract enough buyers in the online marketplace without a well crafted website. With further advances in technology, it has now become important for businesses to have a mobile website. At present, there are almost 6 billion mobile phone users all over the...