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Author: Baruch Labunski

Google has once again taken the SEO community around the world by storm with the introduction of Hummingbird, their biggest update in last three years. Interestingly, according to Google, this update was started by Google almost a month ago. However, its official announcement was made as late as the last week. Google also informs that this new update will improve core search in terms of answering queries that are more complex, longer, and spoken. This is...

In a recently published video by Google, Matt Cutts has informed that the websites with broken or invalid HTML are not penalized by Google. Matt Cutts, the search spam head from Google has been the cynosure in the world of Search Engine Optimization since quite sometime, because of frequently published videos from Google.In this short video Cutts said “so Google does not penalize you if you have invalid HTML, because there would be a huge number...

 If the latest buzz in the online community is to be believed, Google is presently working on a new system called AdID. This new advertising system will be used by the advertisers as an alternative for the presently used cookies. As most of the readers may already know, cookies are instrumental in showing only personalized and relevant advertisements to web crawlers by monitoring the sites they visit and what they like.According to reports published last week,...

Clicking on +1 buttons does not at have  any benefits in terms of rankings. This study was conducted  recently carried out by Eric Enge, and the findings were published in detail.  Since the release of this report, this has been the talking point of the entire internet based business community. It may be recalled that Google’s Matt Cutts previously expressed a similar opinion with regards to the usefulness of Google+1. In brief, Eric’s study indicates that...

Businesses all over the world now understand the benefit of well crafted videos as a marketing tool. However, many of them are clueless about what a good video is for their business? The foremost point to understand here is that the type of video that generates optimum result is not the same for all types of businesses. In this discussion, I will try and help you figure what kind of videos you exactly need for your...

Many of you reading this post may remember “Dark Google” was born almost two years ago when Google started its new policy to withhold information that were previously available for free to publishers. This referral data was highly useful because it allowed publishers to find out the exact terms used by people while searching on Google. Prior to October 2011, Google used a standard mechanism to provide this data.Breaking of this useful system by Google came...

According to a recent announcement by LinkedIn, over 8,000 LinkedIn groups are created every week and above 200 conversations take place across these groups per minute. Several SEO related surveys have indicated that LinkedIn is the most useful of all social media platforms, as far as delivery of content is concerned. However, it has been observed that LinkedIn has always played second fiddle to other social media websites in terms of B2B SEO. The probable reasons...

Google’s upcoming Android operating system will be named after the renowned chocolate bar Kit Kat. Many of the readers may know that Google has been naming their new Android operating systems after different deserts since quite some time. However, this is the first time when a chocolate brand has been chosen for the same. The Android 4.4 version will be branded as Kit Kat, and is expected to hit the market in the month of October....

In a recently released webmaster help video, Google’s search spam head Matt Cutts explained Google’s stand on the importance of page speed for mobile ranking. As per this article,page speed is not more important for mobile search rankings compared to desktop. As always, the release of this video has sparked yet another worldwide debate on the probable outcome of this new announcement.In this video, Matt Cutts explains that page speed will be used as a ranking parameter,...

Google has recently introduced the manual action viewer feature to the Google Webmaster Tools. This is certainly an excellent tool that will enable webmasters to find out whether there are any manual actions applied to the site. With the introduction of the manual action viewer, Google has also documented eleven manual actions that a website may be subjected to, for search result spamming.Google has also come up with eleven videos explaining their eleven spam action documents...

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