Baruch Labunski | Rank Secure - Part 7

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Author: Baruch Labunski

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All my friends going through this post already know how the business environment has changed over the years. Thousands of online business owners are relentlessly in the lookout to master the best kept secrets of surviving in this extremely challenging scenario. Rising expenses and fierce competition lead to the closure of many businesses every day. Those managing to survive in this online marketplace are well aware of the fact that they need to do things differently...

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Remarketing Lists for Search Ads or RLSAs were launched by Google in last June. Since then, then most of the SEO professionals across the world have been looking to find out how to make the most efficient use of this new feature. We, at Rank Secure have been able to come up with some interesting findings after a few months of thorough study and experiment. In this post, we are sharing some of our initial findings...

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  Google Glass is one of the latest ventures by Google which has created a buzz around the world since the initial prototype of was released in August, 2011. Technically speaking, Google Glass can be defined as a computer that is wearable and is equipped with an OHMD or Optical Head Mounted Display. Just like Smartphones, these devices can display information in hands free format. Google Glass can capture images and 720p HD videos. Users can control...

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Google has once again taken the SEO community around the world by storm with the introduction of Hummingbird, their biggest update in last three years. Interestingly, according to Google, this update was started by Google almost a month ago. However, its official announcement was made as late as the last week. Google also informs that this new update will improve core search in terms of answering queries that are more complex, longer, and spoken. This is...

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In a recently published video by Google, Matt Cutts has informed that the websites with broken or invalid HTML are not penalized by Google. Matt Cutts, the search spam head from Google has been the cynosure in the world of Search Engine Optimization since quite sometime, because of frequently published videos from Google. In this short video Cutts said “so Google does not penalize you if you have invalid HTML, because there would be a huge number...

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  If the latest buzz in the online community is to be believed, Google is presently working on a new system called AdID. This new advertising system will be used by the advertisers as an alternative for the presently used cookies. As most of the readers may already know, cookies are instrumental in showing only personalized and relevant advertisements to web crawlers by monitoring the sites they visit and what they like. According to reports published last week,...

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Clicking on +1 buttons does not at have  any benefits in terms of rankings. This study was conducted  recently carried out by Eric Enge, and the findings were published in detail.  Since the release of this report, this has been the talking point of the entire internet based business community. It may be recalled that Google’s Matt Cutts previously expressed a similar opinion with regards to the usefulness of Google+1. In brief, Eric’s study indicates that...

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Businesses all over the world now understand the benefit of well crafted videos as a marketing tool. However, many of them are clueless about what a good video is for their business? The foremost point to understand here is that the type of video that generates optimum result is not the same for all types of businesses. In this discussion, I will try and help you figure what kind of videos you exactly need for your...

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Many of you reading this post may remember “Dark Google” was born almost two years ago when Google started its new policy to withhold information that were previously available for free to publishers. This referral data was highly useful because it allowed publishers to find out the exact terms used by people while searching on Google. Prior to October 2011, Google used a standard mechanism to provide this data. Breaking of this useful system by Google came...

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According to a recent announcement by LinkedIn, over 8,000 LinkedIn groups are created every week and above 200 conversations take place across these groups per minute. Several SEO related surveys have indicated that LinkedIn is the most useful of all social media platforms, as far as delivery of content is concerned. However, it has been observed that LinkedIn has always played second fiddle to other social media websites in terms of B2B SEO. The probable reasons...

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