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Author: Baruch Labunski

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The world of internet based marketing has just received yet another shock, courtesy of Google. According to the latest update in Google’s link scheme, all links created from press releases should be nofollwed because these links would henceforth be considered as unnatural.As in most cases, these updates are never easy to understand. However, it certainly gives an initial impression that it is time to rethink about the off page optimization strategy of using online press releases....

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The basic requirements to run a successful business has changed over the years. With the increasing use of the internet in a common man’s life, it was no longer possible for a business to attract enough buyers in the online marketplace without a well crafted website. With further advances in technology, it has now become important for businesses to have a mobile website. At present, there are almost 6 billion mobile phone users all over the...

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Top search results in Google have always been the most coveted outcome for thousands of marketers around the world. However, reaching impressive search engine ranks is not always sufficient because staying there is another long term battle for them. The scenario has now become even more challenging for them because of frequent updates released by Google. As a result of these updates, the marketers are required to deal with an ever changing target by thoroughly understanding...

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This week Google has announced the closure of Google Reader, leaving more than 50 million internet users looking for an efficient alternative. Google Reader was launched in the year 2005, and immediately became a favorite online tool for people to looking to find out and keep a track of their most liked blogs and websites. Over the last eight years, many businesses have used Google Reader to keep themselves updated with the latest industry news. This...

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Over the years, on a number of occasions, SEO has been declared dead by different experts. However, today, in the year 2013, it is fair to say that SEO has never been alive the way it is now. The scope and usage of the internet has grown exponentially since the last few years. Online search using search engines has become a part of a common man’s life all over the world. As a result, the desire...

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The release of the Google Link Disavow Tool is probably the biggest news in the SEO community all over the world in the recent time. Before getting into the details of this highly technical concept, it is useful to find out what this Link Disavow Tool is and how does it influence internet based business owners?The competition in the online marketplace is getting stiffer by the day, and every business in this enormous market needs to...

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Finding out the effectiveness of SEO or a PPC campaign is no big deal. However, how to accurately measure the efficiency of social media campaigns and other campaigns that are created for audience awareness?During the initial stages, these campaigns are generally sustained by the hype. However, as time goes by, questions relating to the return on investment of a social media campaign are often asked once the level of hype begins to fall. Some companies end...

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It is the ultimate goal of every site owner to make the most from their contents and with the arrival of the new Penguin 2.0, content marketing is sure to take a new dimension. Just to give it a brief definition, content marketing can be described as all those procedures that site owners use in generating more traffic to their sites and this leads to enhanced online visibility and optimization of the site.In order for one...

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