SEO and marketing are very different for those organizations that sell a very specific product to a targeted audience. As a garage door dealer you are in this position, and it can be great- or it can be terrible. It can be great because such a targeted approach to SEO can lead to great success due to the fact that you can rank very high on the search engine results pages that potential clients would be looking on. It can be terrible because without a targeted SEO approach you can be left basically invisible online. You can make the choice to receive the positive results for your business by following some of the tips below.
What Is SEO?
SEO or search engine optimization is the most useful online marketing technique. This is because it allows customers to find you very easily by being at the top of search engine results pages. Being at the top of these pages is very important because most customers today find their products and services via the internet. You have to be where your potential customers are. There are many different elements of SEO. Not every method is good for every company. It is important to only take on the strategies that could actually work well for your business. Local SEO is the best kind of SEO for businesses such as garage door dealers. You want to connect with people in your local area. You also want the potential customers that find you to be only the kinds of customers that can actually become real customers for you.
Focus on On-Site SEO
On-site SEO is all about doing the things that help your website grow, as well as look good for search engine indexing. On-site SEO includes three major things:
Content is so important for tour website. You should have individual sales pages for every type of garage door and garage door accessory that you sell. Each page should be as detailed and helpful as possible. It should also contain the best keywords. some helpful keywords would be the full name and model of the garage door, your company name as well as your company tagline. Having this information makes it clear as to both who you are and what you sell.
HTML or hypertext markup language is the programming language that web developers use to create websites. Metadata is small snippets of HTML code that search engines like Google can read and it helps them understand the information that is on each page. It is very important to have the metadata optimized on the pages of your website.
Being organized and logical with the layout of your website is just as important as having quality content and effective metadata. You want your website to be easy to use on both computers, and more importantly mobile devices. People look at their phones more than 80 times a day. So they are more than likely to be looking at your website on a phone or other mobile device. It has to be both beautiful and functional on those devices. Your menus have to be productive. The information on your menu should be logical in order. A good order to keep in mind would be Homepage, About Us Page, Sales Pages. This is the simplest order for your website to be in.
Consider Your Website
There is a pretty good chance that you currently have a website. But look at it, really look at it. Does it put your best foot forward? Does it show off your products in the right ways? If not, then it is time to change it up. There are many free and paid services that would allow you to design a beautiful website with no coding at all. They usually just drag and drop. You would put where you would like text, images, or videos. Most of these systems will automatically put together a template for you after you provided a few general details about your business. Choosing to spruce up, or change your website completely could be an excellent way to go to increase your business and bottom line.
PPC advertisement or pay per click advertisement is an advertising model that allows you to advertise to garage door dealing company in search engine results. These ads appear on top of the first organic result on a search engine result page. Google AdWords is a great service for this. It is essentially an auction system. You bid on the keywords you would like to advertise for. If you have one of the highest bids, then you can provide an ad that will display when someone searches a phrase that contains your keywords. Then you pay every time someone clicks on your ad. You pay a various amount of money that is usually under 50 cents and you received a new potential client that was most likely looking for a new garage door.
Why Choose Us?
Rank Secure is an experienced and dedicated SEO and Marketing firm we work with clients every day by helping them plan and implement the perfect SEO and marketing strategy for them. We can do the same for you and your business. SEO can seem overwhelming and this article only touched on some of the information available for SEO. Sometimes choosing a professional is the way to go. Give us a call today to get started.
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