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Keyword research is using relevant keywords for you to try to find to find and research the actual search terms that people actually use search engines to find.
This keyword research plan can be done at any point to help you discover and then narrow down the list of terms that would be good for you to target.
That way, you’ll be able to develop and implement a productive keyword research strategy that can help you get the search terms you can really use.
To begin the research process, think about the keywords that describe your business in small sections. Divide the words into five or ten small categories and you will have a great starting point. Then you’ll use those categories to help discover some great, specific keywords at later points in the process.
If you write for your blog regularly, these are most likely the topics you use on your blog the most frequently. It also could be that these words represent the topics that result in the most sales or subscriptions. Make sure that you are always trying to see your website and business from the perspective of the buyer. Think about what you would want in a blog, article, or sales page. Think about what you would hate to see. Let this drive your decision making.
Now that you have a few categories you need to emphasize then, it’s time to find some keywords that are part of these categories. This is really important because these are keyword phrases that are very important to your page rank on the search engine results pages because the customers that you would be targeting are most likely searching for these keywords.
You don’t actually to come up with your final list of keywords or long- tail keywords. Right now it’s important to have more keywords than you need. This dump of keywords you think potential customers might search for in order to find content related to that particular category. For this point, you can whittle your list down to the most relevant keywords later.
You need to know your website’s traffic sources. You have to sift through the organic search traffic that you receive to find the keywords people are using to get to your site.
Then you are going to do this for as many categories as you have. If you have trouble finding the categories of underlying keywords that you need, go to the source. That is your employees, coworkers, and customers. Ask them what they would search for, or what the important aspects of what you all do are There are usually awesome starting points for keyword research.
Another great way to fill the categories with relevant keywords is to google yourself. Search the related terms that appear when you are beginning to search something. You’ll see them in the drop down box under the search box.
Think about these words and if they apply to your business and if this word could work for you decide the category they belong in and place them there doing this can add some valuable keywords that you might not have previously thought about. It is a great way to spark some unique thinking.
If you don’t know the difference between head terms and long-tail keywords, we will discuss that here. Head terms are keywords phrases that are most often shorter and much more generic – they are most likely just one to three words in length depending on who is defining the word. The long-tail keywords are much longer keyword phrases. They usually have three or more words.
You have to realize the importance of making sure to check that you have a mixture of head terms (the shorter keywords) and long-tail terms (the more specific keywords) because it will establish for you a quality keyword strategy that is balanced well with the long-term specific content and short-term general content. This is because head terms are searched far more frequently. This makes them often, but not absolutely always much more difficult to rank for than long-tail terms due to their competitive nature.
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