Serious repercussions put out by Google with Panda update
If your site has recently been affected in terms of Google placement due to the latest update from Google, with the Google Panda / Farmer technology, this is no joke.
Aside from the rumours that are being circulated online that PPC revenue is down for Google, the harsh reality is that you need to make sure that your website is fully optimized and has unique content so you know for sure that your website will not be hindered and lose Google rankings in the Search Engines in the future.
Make sure every page has unique meta tag information, have unique content on each page, do what is needed to avoid any future update downward spiralling from Google.
There will always be updates, make sure your website is not affected, and if you cannot do this yourself, hire an SEO company to do it for you.