Business owners often don’t realize what content, SEO, and search engine rankings do. It all relates to search engine criteria for quality websites. Those it determines are authoritative, high-quality sites get ranked higher than those who are considered more spammy.
Things like regularly updating your site, making sure it works fast on all types of electronic devices and is easily navigatable are all important in both developing a high-quality site and keeping site users coming back.
Content that is informative with good keywords has several benefits. First, it builds a sense of expertise among those visiting your site. Second, it offers them the information they can use, and that builds rapport and trust with your business. Third, it looks good to search engine bots covering all websites looking at content and searching for keywords.
Keywords matter because those words are what will draw customers to your site. They type in a series of words for an online search and your site will pop up if they match those words.
This is why it takes some professional skill to determine your keywords. Marketing experts, like what we have at Rank Secure, have tools to determine what keywords people are using the most for your industry.