What Is Online Reputation Management?
Posting negative statements online about a business is a fairly uncomplicated task these days. Unfortunately, it is impossible to judge the credibility of such statements from a consumer’s point of view. Many dishonest businesses take advantage of this situation to defame their competitors.
It has also been observed that the aggrieved, former employees of a business often tend to post fake reviews about their ex-employee. This is where a solid online reputation management campaign can be extremely useful.