Pay-Per-Click Management (PPC)
Engaging Business Decisions for Revenue Growth
Most of the websites that use the pay per click mode of advertisement show an advert when a keyword request is similar to any of the keywords in the advertiser’s keyword list. The advert will also be shown when the site displays any relevant information. These advertisements are usually referred to as sponsored links. These ads usually appear above, beside, or adjacent to the organic results of the search results. The ads may also appear wherever the web developer decides to place them. This shows how flexible this system can be.
Despite the many benefits associated with this mode of advertising, there are a number of drawbacks. This system is often open to abuse through what experts refer to as click fraud. Google has however, tried to control this form of abuse through the invention of automated systems to protect against web developers that are corrupt and create abusive clicks from competitors.
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