• 400 Applewood Crescent, Unit 100 Vaughan, ON L4K 0C3
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Those operating a DJ business know there is a lot of online competition, increasing the importance of keywords. It is becoming harder to gain visibility from popular keywords and competition will likely increase. The answer is to establish your DJ business as a major SEO competitor. You can use it to set your business apart.

Keywords Are Vital

They are the cornerstone of any SEO strategy.
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Keywords can help improve search engine ranking and bring the right audience to your website. Keywords are fairly simple to use so they are a good place to start.
SEO for DJ Websites
You can use keywords effectively without being an SEO expert. Use an online research tool to find the most recent search terms related to the DJ industry. Then choose works that you think may work for your business. Use niche words like weddings or birthday parties to narrow results.
Local SEO for DJs
The best keywords are going to be those most closely related to your DJ business. This is where you can get specific like “wedding DJs in Toronto.” Using geographic keywords is a good way to target specific areas for new customers.

Search Engine Marketing

Search engine marketing can be used for short-term campaigns and, while using keywords is free, search engine marketing requires a payment. You buy an advertisement on a major search engine with a small fee attached to get your name out onto the internet. That can be a huge help in the local market. Use this method on a limited basis for a short period to see how it works for you. Let the ad go if it doesn’t bring some customers to your website. Never pay for something that isn’t working to make your business successful.
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Professional SEO for Music and Entertainment

How to Use Keywords Effectively

Put your keyword research to work to build your business
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Professional DJ SEO Services

A popular and effective way to use keywords is to put them in headings of each website page. 

Professional DJ SEO Services

Create a separate page for each type of event you will work on. Describe how you will handle each event, the equipment you will use, and what customers can expect.

Professional DJ SEO Services

Another way to use keywords is to create a blog with them. A blog helps customers get to know you and see your expertise. 

We all know that when anyone likes you they are most likely to want to work with you.

Optimize That Website

It is very important to optimize your website. Don’t just put something online and call it a day. Take care of it and it will take care of you. Make sure that your website has a logical organization. It needs to have a homepage where they can find your contact information, followed by your detailed service pages. Everything should be easy to find.  When talking about keywords, it was advised to put them on each page, but it is most important to do so on your home page. You want to index this page as high as you can online. This page should be around 500 words and no more than 1000 words.

Reviews

Doing SEO and marketing yourself can seem overwhelming or complicated in general. We at Rank Secure are here to help make it easy. We will listen to you and then work with you to help you find the best plan for you. We don’t choose the same methods for every client. Instead, we choose to focus on you and all the things that make you special. If you are interested in our services to give us a call today to get started.
For a DJ, having and playing positive reviews on your website is so important. Make sure that at every point you are asking for reviews after you finish working for a client. Reviews are proof that you deliver a quality experience for those that hire you. Display these reviews prominently on your website, you have even had a special section on your website for reviews and testimonials. Most DJ websites will probably not have this section so it can definitely set you above all other competitors. That is the goal. You want to show clients how they can get the best benefit from you and what you do.

Get A Free Page Audit

You can get a free SEO page audit from Rank Secure, a leading SEO marketing company for 20 years. We serve businesses in Toronto, and the GTA, including Mississauga, Brampton, Scarborough, Vaughan, Richmond Hill, and Newmarket. We focus on the southern Ontario region. Our free report on your page will show you what works and where you can improve. Contact us about it today!

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