SEO For Contractors
For contractor’s summer means it’s high season for business. For house painters, carpet and flooring installers, roofing companies, electricians, landscapers, swimming pool contractors, siding providers, and general building contractors, this is the time of year when ranking in the top of the search results can mean the difference between substantial or mediocre profits. So, read on and get some tips on how to rank best for your area and type of business.
Local contractors have it kind of hard when it comes to online marketing.
They are typically sole proprietorships or small, family-owned businesses, and cost-conscious. Owners and managers of these contracting companies typically don’t have a lot of time to devote to marketing activities, which they must do themselves while keeping their promotion budgets as low as possible. Local contractors are increasingly reliant upon a combination of word-of-mouth client referrals and search engine referrals. Word-of-mouth can grow naturally, but search engine rankings won’t always happen without intentionally tending to your businesses’ online presence.
It’s possible to do it yourself to achieve good rankings. And it’s possible to do it without driving yourself crazy or spending more time than you have. You don’t have to do everything at once – break off smaller pieces of the project and plan to do them consistently over time. However, if your aim is to get your rankings up quickly to compete now for the summer season, set aside a couple of weekend days up front to do these things as soon as possible. Search engine optimization is often a game of inches, especially if you’re in a business category or market where competition is more intense. If you’re in a competitive area you may have to try to do more than your competitors so that your ranking signals may marginally outpace them, enabling your business listing to rank above theirs.
Tips for Local Search Rankings for Contractors
You probably already have a website or know that you should have one. It doesn’t have to be expensive to be effective, but it should have some basic features. Include your business name.
Tell who you are on your “About Us” page. Consider including a photo of you and your employees, and mention any official certifications you have. On a “Services” page, include lists of the main things that you do and what payment options you accept. On your home page, list the names of neighborhoods where you provide services; if those location names aren’t used on your website, you’re less likely to show up in search results when people seek your type of contracting service for their area. On your contact page, include your address, if you allow people to come to your place of business, and include your phone number.
Many contractors neglect to check their email. If you’re in that category don’t frustrate your potential clients by making them think you can be contacted that way. Include a page of testimonials and quote some of your clients who are willing to provide references for you. On your contact page, include your address, if you allow people to come to your place of business, and include your phone number. Include a contact submission form if you consistently check your email– otherwise, don’t include it. Many contractors neglect to check their email.
You may not be a great writer, but people will appreciate your honesty and realness. You may not think you have anything to say, but if you’re expert at your work you likely know more than you realize. Plan to post very brief updates on your blog about each type of service you do. Also, mention in the blog posts about important events happening in your area. Blog regularly and it will result in increasing your rankings. Plan to post very brief updates on your blog about each type of service you do. Mention in the blog posts about important events happening in your area. Blog regularly and it will result in increasing your rankings.
Take photos of your work regularly and post the best ones on your website or blog. This is often a great way to have ongoing content for blog posts.
Share the photos of your work on social media. And, link back to related pages on your site or blog with each picture.
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Doing these things can really help your business conquer SEO but, if you need help that’s okay!
Rank Secure is here to help. We can assist you with all of your SEO and marketing needs. There are many different kinds of solutions for many different businesses, we can help you find the best ones for you.