1. Content (on-page) optimization
To begin with things initially, Google needs to convey its clients the most ideal search result, so you need to ensure that each of the pages that you need to rank answers the search inquiry and plan superior to your rivals.
2. Connections (off-page) optimization
Links are one of the most vital positioning elements for websites, and will keep on being so for a long time to come.
What is changing is the capacity of Google to quantify the nature of a connection and distribute interface value starting with one website then onto the next.
More just the best quality connections are being checked and different connections are ending up less critical and can even hurt your capacity to rank.