Identify any immediate issues
Be aware that not all web designers understand the basics of SEO. A few mistakes during development could prevent you from appearing in search engines.
Understand your analytics
This is perhaps the most underutilized SEO tactic among SMEs and I’m yet to deal with anyone in the travel industry who gives their analytics the attention it deserves.
Google wants to provide users with the best possible search result in the fastest time possible.
Your site’s analytics tell you how your visitors find you, which pages they browse, and how long they spend on each page.
Interpreting this information will help you understand what your users want. If you can provide this, they will spend a decent amount of time on your site and you will rank higher in Google search results.