If you're an Adwords use, and you have missed the latest buzz, you're in luck. Today I'm going to tell you all about the new changes to Adwords, which were announced on Tuesday (April 22). Despite my years in IT, I've always been amazed at some of Google's inventions that make the internet seamless as we move from PC to mobile and the innovative technologies we use for business. The latest Adwords updates are, as usual, pretty...
With a new Panda update in the works, you as a webmaster, will do well to update your site to get the best results from the algorithm change, when it rolls around. Einstein said that insanity is doing the same thing over and over, expecting different results, and Google is making constant algorithm changes (much to our infuriation, often) to make the search engine better for users. Probably for the first time ever, the new "softer"...
Almost all blog owners have come across a scenario where they are completely clueless about the topic of their upcoming blog post. At times, they can somehow manage the situation by writing about an emerging trend or breaking news in their industry. Sometimes they also cover a recent conference or review a just launched product or service. However, it is not possible to solely rely on these types of topics all the time. In addition to...
As search engine professionals, most of us are always trying to anticipate the next algorithm change by Google. The last few years have been extremely hectic from the search engine point of view and this period has seen a series of vital changes being implemented by Google. These changes have resulted in a gradual shift in the way online search is carried out and its results are delivered. There was a time when page rank had no...
According to several reports published towards the end of the last week, the internet portal Yahoo is about to enter a partnership deal with popular online review website Yelp. This announcement was made last Friday by the Chief Executive of Yahoo Ms. Marissa Mayer during an employee meeting. As a result of this high profile partnership, Yelp’s local business reviews and listings will be incorporated on Yahoo’s search engine results. According to reliable sources, this new...
A number of Facebook page administrators have recently witnessed a significant fall in their organic as well as total reach. Maximization of organic reach is critical for page admins looking to keep their advertisement budget as low as they can. In this short discussion, we will explore ways to make the Facebook algorithm change work in favor of your page. Before that, however, it is important for us to find out what this algorithm change is...
The past few years have been nothing less than a roller coaster ride for us, the SEO professionals all over the world. Out of many things that we have learnt from different changes made by Google, one of the most important one is that concepts are now more important and efficient comparing to individual keywords as far as search marketing is concerned. However, I personally feel that it is not yet time to assume that keywords...
In 2014, don’t be surprised if you got email from your friends and social contacts for financial help. There are fair chances your email is hijacked by Spam Jackers. Spam Jackers is a term used for hackers who get into your social contact’s email to send you send spam email to transfer money for urgent help. Spam Jackers devised a more authenticated method in 2014 to first identify the current location of your social contacts on...
Freebase is a huge database consisting of cross-linked information that are collaboratively edited. Technically speaking, it can be defined as a large knowledge base that is collaborative in nature and includes metadata composed mostly by the members of the community. This online database of structured information is harvested from different sources including contributions from individual ‘wiki’ contributors. Metaweb, a well known American software company, developed Freebase in the year 2007. In the year 2010, Google acquired...
All of you reading this post would agree that 2013 has been a huge year for SEO and its future. Google made its intention clear to create a better online experience for the web crawlers through a series of algorithm updates such as social integrations, SERP enhancements, Hummingbird, and many more. As a result of these innovations, SEO professionals around the world are now required to work more attentively towards providing valuable content. The year has...