On Monday, August 10th Google came out with some shocking news. According to their recent announcement the multi-billion dollar tech company will be changing their brand name from Google, to Alphabet. Now this does not mean that the phrase “Google it.” is going to go the way of the dinosaur, the search engine Google will still retain its current name. Instead, this means that the parent brand, formerly known as Google, will now be known as Alphabet....
With the advancement of the internet, more and more businesses are generating revenue through online shopping, and a key component to online shopping is website traffic. Website traffic is the number of visitors a website receives over a certain period of time. There are two categories for website traffic: the first type is called organic and it is the number of people who visit the website without the aid from a paid advertisement, the second type...
We are currently living in the age of information; with the advent of the internet, we can access information within seconds from several different devices: cell phones, computers, tablets, etc. The internet allows us to simply type a query into a search engine and search the countless pages that come up for the information we need. But how does the search engine decide which information to provide us? The results for any given search are dependent on...
Wesbites that are mobile friendly will get more love from Google's changing algorithm starting April the 21st. Google announced last month that it will be making significant changes to its algorithm to help users find more mobile-friendly search results. This SEO-pocalypse will be a part of a growing trend for Google to screen the websites that are user-friendly for mobile devices. Small to medium size business need most beware as the changes will affect the way that...
It is no secret that Google has been penalizing sites that don't offer mobile searchers with a good user-experience. However, the major search engine recently confirmed that they are planning on boosting the rankings of sites that offer a great UX for mobile users. Let's face it, it can be rather frustrating to land on a non-mobile-friendly site and that's why Google now labels mobile search results to help searchers choose the sites on more carefully. Sites...
There's no denying that Wordpress is THE web platform for building affordable, fully customizable websites. The open source Wordpress.org platform is constantly upgraded to offer a clean, user-friendly solution for everyone - from the most inexperienced newbie, to advanced professional web developers. The secret to success with Wordpress, is the plugins. Wordpress plugins enhance your site's functionality without the need to know much about coding or HTML. For a business user who is just starting out with...
Odds are, at least one of the websites you visit every day uses a standard HTTP scheme – http://. That shouldn't be too surprising. After all, those four letters represent the common gateway to any web address in the world. In fact, your own website is probably an http:// website. There's nothing unusual about that. But there is plenty wrong with it. A website that opens with http:// is an unsecured website. And an unsecured website is...
We reported on the anticipated Google Panda 4 algorithm update some time ago, and believe it or not, but Panda is live! That's right, Matt Cutts made the announcement on May 20 via Twitter, saying that Panda 4 was rolling out. As usual when there's a new Google algorithm change, the online world is abuzz with stats, speculation and news on how it impacts various sites. This time is no different. What is Panda 4? You can read our...
If you're an Adwords use, and you have missed the latest buzz, you're in luck. Today I'm going to tell you all about the new changes to Adwords, which were announced on Tuesday (April 22). Despite my years in IT, I've always been amazed at some of Google's inventions that make the internet seamless as we move from PC to mobile and the innovative technologies we use for business. The latest Adwords updates are, as usual, pretty...
With a new Panda update in the works, you as a webmaster, will do well to update your site to get the best results from the algorithm change, when it rolls around. Einstein said that insanity is doing the same thing over and over, expecting different results, and Google is making constant algorithm changes (much to our infuriation, often) to make the search engine better for users. Probably for the first time ever, the new "softer"...
