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Author: Baruch Labunski

 It is no secret that Google has been penalizing sites that don't offer mobile searchers with a good user-experience. However, the major search engine recently confirmed that they are planning on boosting the rankings of sites that offer a great UX for mobile users. Let's face it, it can be rather frustrating to land on a non-mobile-friendly site and that's why Google now labels mobile search results to help searchers choose the sites on more carefully.Sites...

There's no denying that Wordpress is THE web platform for building affordable, fully customizable websites. The open source Wordpress.org platform is constantly upgraded to offer a clean, user-friendly solution for everyone - from the most inexperienced newbie, to advanced professional web developers. The secret to success with Wordpress, is the plugins.Wordpress plugins enhance your site's functionality without the need to know much about coding or HTML. For a business user who is just starting out with...

Odds are, at least one of the websites you visit every day uses a standard HTTP scheme – http://. That shouldn't be too surprising. After all, those four letters represent the common gateway to any web address in the world. In fact, your own website is probably an http:// website.There's nothing unusual about that. But there is plenty wrong with it. A website that opens with http:// is an unsecured website. And an unsecured website is...

We reported on the anticipated Google Panda 4 algorithm update some time ago, and believe it or not, but Panda is live! That's right, Matt Cutts made the announcement on May 20 via Twitter, saying that Panda 4 was rolling out.As usual when there's a new Google algorithm change, the online world is abuzz with stats, speculation and news on how it impacts various sites. This time is no different. What is Panda 4? You can read our...

If you're an Adwords use, and you have missed the latest buzz, you're in luck. Today I'm going to tell you all about the new changes to Adwords, which were announced on Tuesday (April 22).Despite my years in IT, I've always been amazed at some of Google's inventions that make the internet seamless as we move from PC to mobile and the innovative technologies we use for business. The latest Adwords updates are, as usual, pretty...

With a new Panda update in the works, you as a webmaster, will do well to update your site to get the best results from the algorithm change, when it rolls around. Einstein said that insanity is doing the same thing over and over, expecting different results, and Google is making constant algorithm changes (much to our infuriation, often) to make the search engine better for users. Probably for the first time ever, the new "softer"...

Almost all blog owners have come across a scenario where they are completely clueless about the topic of their upcoming blog post. At times, they can somehow manage the situation by writing about an emerging trend or breaking news in their industry. Sometimes they also cover a recent conference or review a just launched product or service. However, it is not possible to solely rely on these types of topics all the time. In addition to...

As search engine professionals, most of us are always trying to anticipate the next algorithm change by Google. The last few years have been extremely hectic from the search engine point of view and this period has seen a series of vital changes being implemented by Google. These changes have resulted in a gradual shift in the way online search is carried out and its results are delivered.There was a time when page rank had no...

According to several reports published towards the end of the last week, the internet portal Yahoo is about to enter a partnership deal with popular online review website Yelp. This announcement was made last Friday by the Chief Executive of Yahoo Ms. Marissa Mayer during an employee meeting. As a result of this high profile partnership, Yelp’s local business reviews and listings will be incorporated on Yahoo’s search engine results. According to reliable sources, this new...

A number of Facebook page administrators have recently witnessed a significant fall in their organic as well as total reach. Maximization of organic reach is critical for page admins looking to keep their advertisement budget as low as they can. In this short discussion, we will explore ways to make the Facebook algorithm change work in favor of your page. Before that, however, it is important for us to find out what this algorithm change is...

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