Google Glass and the Future of SEO
Google Glass is one of the latest ventures by Google which has created a buzz around the world since the initial prototype of was released in August, 2011. Technically speaking, Google Glass can be defined as a computer that is wearable and is equipped with an OHMD or Optical Head Mounted Display. Just like Smartphones, these devices can display information in hands free format. Google Glass can capture images and 720p HD videos. Users can control their device via a touchpad found on the side of the device.
The business fraternity around the world was quick to understand that Google Glass is potentially valuable for the future SEO and search because it allows a number of visual queries. Advertising can also become more efficient making use of the location based services from Google Glass.
Immediately after the announcement of Google Glass, Google received a series of patents related to their wearable computer device. Most of these patents granted to Google are utility patents and design patents. These patents hinted at features such as touch screen with built-in sensors, visual display of direction and intensity of sound, field of view augmentation, and much more.
Many of you already know that Google also been granted patents for a number of augmented reality glasses. Around the same time, from Terahop, Google received many indoor-outdoor wireless patients. As a result, it was possible for Google to make sure that Google Glass can be used to access location based services in indoor areas such as shopping malls, bus stations, restaurants, airports, entertainment parks, etc.
Quite surprisingly, there has not been much discussions in the business community concerning how Google Glass can be used to perform different types of visual queries, if used in tandem with Google Goggles. Google Goggles already makes it possible to perform search queries such as:
- Searches with color recognition.
- Searches with recognition of bar code.
- Searches with face recognition.
- Searches with product recognition.
- Landmark and place recognition search.
- Searches with OCR (Optical Character Recognition).
In terms of SEO, this new approach means that the geographical location of any search can be incorporated as a part of the query by tying the location into Google maps. Similarly, queries can be performed upon both non-textual and textual elements present in an image.
As expected, there will be new challenges for the real world SEO practitioners. It is highly probable that most of the businesses will start making an extensive use of barcodes on their marketing images and street signs. It will also make sense for businesses to clean up their store front to make sure they can be read easily. Display advertising and paid search is also expected to get transformed significantly through their different location based service attributes.
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