Along with not knowing how to choose a great template design, learning how to use color in your site is a big challenge any site owner can face. This is particularly true when you don’t have a natural aptitude for color and design. If you’re drawing a blank on what and how to use color on your site the right way, this post will be able to help you.

Using color can be simplified after you Know the correct actions to take.

When you Choose the right color for your website, you’re doing so much more than simply make it seem appealing — you’re developing a memorable brand.

Use Color to your advantage so that you can attract the kind of customer you desire. Find which one best fits your company or the way you want your site visitors to feel when they see your brand? Energetic customers? Are they more acceptable for a specific age group?

Okay, different colors appeal to different Kinds of individuals, but did you know people generally prefer different colors also?

When and How to Use Dominant Colors

Simply use your dominant color in a restricted number of places Where you want your site visitors to listen to, or when you would like your visitors to take particular actions Basically, your dominant color is supposed to become synonymous with your brand.

Pick your accent colors

It’s pretty boring to have only one single Color throughout your whole website.
You will need accent colors to highlight attention-worthy components of your website like quotations, buttons or subtitles.

Color mixing and matching really frighten a lot of people as it’s not always simple or intuitive to tell which colors mix nicely together with a great understanding of color theory, and plenty of trial and error, but once you find what works for you, it can stand the test of time.

How To pick the ideal background color?

If you were to select wall colors for a trendy restaurant and hotel, would you choose the exact same colors for them? Probably not because every space serves a different function, so the color you select ought to be different.

For example, at a restaurant, you may want to use bold colors to draw in diners. However, you wouldn’t want to choose a something too bright for a more relaxed hotel. You need your wall color and decoration to have a relaxing and soothing effect. You want everything to blend in so that you can concentrate on the beautiful view.

In a very similar manner, the background color of your website depends on what you want your customers to focus on. Simply put, the color you select as your Background color completely depends upon the point of your website.

Perhaps you have noticed that most information Websites or e-commerce sites usually use white or a neutral back this is because the aim of these kinds of websites is to promote products or ideas. The focus is on the material or merchandise, as Opposed to the Design of the site. The background color is merely a backdrop to help make the content more readable and visible.

It all depends on you. As you search for a color scheme it is important to realize that there are many different sets of colors that work together, but don’t work for you. The colors you choose have to work on both levels. If you think of a major brand any one, I would bet that color was one of the first thoughts. Did you think of the sign of your favorite restaurant or the label of your go to snack? That is all branding with color, you think about the item and then you remember the associated colors. In this way, branding with color can do wonders for your brand recognition as a whole.

Do not be afraid of injecting some color into your site and have some fun with the process! Just remember to not let your color overpower your own content!

Color choices are just one part of an overall marketing strategy. It can seem like all the parts are complex and specific. Instead of just accepting this, why don’t you reach out for some help? Rank Secure are experts on all things SEO and marketing. We can work with you to plan your SEO or marketing strategies; we can also help out with great services like content creation. Contact us today to get started.